At the onset of the pandemic, I initially set out to offer content marketing services to small businesses at an affordable price. However, within a month or so, I noticed that the prospects who reached out to me most consistently – and with a sense of urgency – were other marketing agencies.
As a growing agency, I didn’t want to turn down the business. But what about my passion for small business? I’m the daughter of two serial entrepreneurs. So I’ve always felt drawn to working with small businesses and helping them navigate the often tricky world of online marketing.
Well, as it turns out, there are a lot of small, growing agencies out there. And as qualified staff became harder to retain, and local small businesses turned to local agencies with their PPP funds, these agencies really needed butts in seats to fulfill for their clients.
As a long-time agency marketer, I discovered that working with other marketing agencies – especially growing local agencies – really is my sweet spot. I get to serve small businesses across the country at scale, create content for everything from vineyards to blockchain startups, and become an extension of many diverse marketing teams.
Fast forward just over a year, and my small but mighty team and I have grown iHartContent into a six-figure business. Even cooler is the fact that we get to make an impact for between 30-50 small businesses every single month (plus a handful of really, really big brands)!
But what about our agency clients? What do they get from working with us? Let me break it down for you.
White Label Marketing Services
Well, obviously we provide marketing services on behalf of our agency clients. We manage the full spectrum of digital marketing tactics with a focus on content, of course (I mean, it’s in our name, ya know?).
Every month, our agency clients trust us to create content strategies, social media management, paid advertising, content creation, curation, blogging, guest posting, SEO copywriting, graphic design, video editing, content amplification, and so on much more.
We’ve even been known to goof off on TikTok on behalf of our more camera-shy clients. What can I say? I am a ham, and I’m always down to learn the latest TikTok dance trend.
Experienced, Qualified Marketing Professionals
I think by now, we all know the hiring market is crazy. As a result, it’s harder than ever to find qualified marketing professionals to fill the roles our agency clients desperately need to fill to manage the increased demand for their services.
Marketing is an especially challenging industry to hire for. The sad reality is that everyone thinks they are a social media marketer. I wish I were kidding, but I’ve received resumes from people for a lead social media manager position whose only qualification was spending all day on social.
Not only that, but someone can have a strong university education in marketing and still be unprepared to deliver results in the real world without first gaining a good year or so of trial-and-error experience. That’s partly because many university marketing programs are designed to create brand marketers, not agency marketers. Agency marketing is a different world.
Besides that, marketing moves fast. What works one day may not work the next. Algorithms change, and it takes real dedication to keep up.
When agencies work with us, they know they’re getting a team with proven experience in brand, product, and agency marketing. They know they’re working with someone who has been doing this for over 13 years with a track record of success.
Breathing Room While You Hire
Leveling up your business is an exciting time. However, as you start onboarding more and more clients, the cracks in your proverbial foundation will begin to show.
It’s inevitable. At some point, you’ll realize that the processes or even the people who helped you get to where you are now may not be able to take you to the next level.
But as you make changes to your processes and begin your search for the top talent who will help you scale, it can feel like holding onto a rocket ship. The sheer volume of work needed to manage your new clients or the increasing demands of your existing clients can leave you exhausted, overwhelmed, and facing burnout.
That’s not a great place to be during such a critical time in your business’ growth.
Working with a white label marketing agency like iHartContent can give you the breathing room you need to make the right decisions for your business. You won’t feel rushed to hire your third or fourth choice just because you need butts in seats ASAP. Instead, you’ll have a trusted partner on your team who will help you bridge the gaps, empowering you to hire the right talent.
We’ll even help onboard and train your new hires until you’re staffed up enough to no longer need us.
(But to be honest, most of our clients choose to keep us on board long after they’ve reached their hiring goals.)
Beyond the breathing room we provide as you hire new talent, we can also guide you on developing processes that work at scale. I’ve been there. I’ve been in the thick of it at a leadership level in several businesses that experienced rapid, exponential growth. I’ve seen what works and what doesn’t, and I’ve learned plenty of tricks along the way.
Whether you’re feeling a bit lost about how and when to implement your first marketing automation system or CRM, or you’re not sure about the best way to handle billing for your Facebook Ads clients, I’m available for one-on-one consulting or even team training sessions to help you gain the clarity you need to make the decisions that will get you from A to B and beyond.
What’s it Like Working with the iHartContent team?
Our goal is to provide you with the support you need in a way that works best for your organization’s unique needs. As such, the way we interact with each of our clients is different.
Your Marketing Department
For some, we act as a true extension of their team. We work within their existing task management systems, meet with their project managers for regular reporting, and interact directly with their clients just as if we were full-time employees.
For others, we work behind-the-scenes building strategies and executing campaigns, and keeping the agency leaders and project managers updated on our progress and needs.
The Student Becomes the Master
Others prefer a highly consultative approach. For some, we “teach as we go” — consulting on fulfillment processes with leadership and training the agency’s in-house team as we complete our assigned tasks and projects. This way, you and your team learn and grow together, and work gets done.
What works for your organization may look entirely different, and that’s okay. We’ll work together to determine the best strategy for your unique needs, budget, and organizational structure.
iHartContent Help You Grow Your Agency with Less Stress
Small businesses around the country need your services now more than ever. We don’t ever want to see you turn down that new client simply because you don’t have enough people power to deliver the results you’re known for. Maybe you’re ready to add a new service to your menu. Perhaps you need to finally prioritize your agency’s own marketing. Whatever your goals, we’re here to support you along the way. So go ahead, sign that new client. Launch that new service. We’ve got you covered.
Curious how iHartContent can help your agency grow with affordable white label marketing services? Schedule a 15-minute chat and let’s talk!