Lightbulb Lab
For founders and thought leaders who need a thinking partner, not another course, funnel, or framework.
Lightbulb Lab is where we clarify your positioning, sharpen your message, and build a visibility strategy rooted in who you actually are. This is high-touch, strategic work designed for women who are ready to be seen.
The StoryStrategy™ Method
A community for women with a story the world needs to hear.
Inside, you’ll use the StoryStrategy Method™ to turn lived experience into a clear message, a bank of stories, and the kind of presence that builds trust, opens doors, and supports the bigger work you know you’re meant to do.
TeamAI Academy
We’re taking AI from artificial to authentic.
AI doesn’t replace human insight. It amplifies it when used intentionally.
TeamAI Academy delivers custom workshops for individuals, teams, and organizations who want to adopt AI responsibly, ethically, and without losing their voice.
Thought Leadership &
Brand Storytelling Consultant
Telling the Stories the World Needs to Hear
You know you have something to say. A message the world needs to hear. You’ve been told to show up authentically and lean into human-first marketing, but figuring out what that actually looks like feels unclear.
Maybe you’ve outgrown the polished version you thought you needed. Or realized that what used to work doesn’t anymore. Or you’re tired of chasing trends and “shoulds” that never quite fit.
Across everything I offer, the goal is the same: helping you get clear on what you stand for, turn lived experience into language that connects and calls in the right clients, and build visibility that feels honest, sustainable, and profitable.
Who This is For
This work is for women who are good at what they do, but feel like their message hasn’t caught up to who they’ve become.
If you’ve ever thought, “I know what I do, I just don’t know how to say it,” you’re in the right place.
Ways to Work Together
From 1:1 consulting inside Lightbulb Lab, to selective done-for-you support, to DIY resources you can move through at your own pace. If you’re unsure where to start, a coffee chat will point you in the right direction.
Brands Have Trusted us with their Stories
Testimonials
People Are Talking
Not to brag, but we’re kind of a big deal.
Story-Led Marketing & Visibility
Meet Our Founder.
Lexi St. Laurent Hartmann is the founder of iHartContent and a trusted guide for women who want their visibility to reflect who they actually are.
With nearly two decades of experience in marketing and communications, Lexi works with founders and thought leaders to clarify their message, turn lived experience into language that connects, and build businesses rooted in trust, alignment, and long-term growth. Her work sits at the intersection of storytelling, identity-led visibility, and human-forward AI.
Over the years, Lexi has supported a wide range of projects — from local, family-owned businesses to large-scale digital campaigns developed in collaboration with organizations like Google and the Science Museum, London.
Known as a leader in authentic AI for business and life, Lexi teaches marketers and entrepreneurs how to use emerging tools without losing their voice, perspective, or integrity through consulting, workshops, and education.
When she’s not guiding clients or teaching, Lexi can usually be found on the Louisiana Northshore with her husband, two daughters, three cats, honeybees, and an opinionated horse named Willow.
WE CAN'T WAIT TO HEAR FROM YOU
Get in Touch
Contact Us
info@ihartcontent.com
Snail Mail
PO Box 1289 Mandeville LA 70470
Book a Coffee Chat
Grab 15 minutes for troubleshooting or questions.
